Try to picture farmers from, say, 100 years ago visiting modern-day farms. They’d almost certainly be surprised at the number of urban farms – and at the notion of hydroponic farming where crops are grown without soil. They would already know about greenhouses but would likely be startled by how often they are used today.
When Bob Jones, Jr. thinks about prepping the fields to plant summer crops, he and the rest of his family think about the desired end results first. What they want are fresh vegetables, edible flowers, herbs and more that look and taste great, and are nutrient rich and free of toxins so they can provide chefs with what they want and need.