At The Chef’s Garden, we’ve been talking about sustainability in agriculture for a really long time—and doing far more than just talking about it, putting our philosophy into daily practice. We’re encouraged to see how this subject is becoming a key part of the conversation about the future of food and, as the discussions continue, the language we use about food and sustainability naturally keeps evolving.
First, the good news. According to the 2015 Nielsen Global Corporate Sustainability Report, 66% of global consumers are willing to pay more for sustainable brands. These results were gleaned from a reasonably large study—30,000 people from 60 countries around the globe—and it’s an increase of 11% in just one year, and 16% over a two-year period.