First, the good news. According to the 2015 Nielsen Global Corporate Sustainability Report, 66% of global consumers are willing to pay more for sustainable brands. These results were gleaned from a reasonably large study—30,000 people from 60 countries around the globe—and it’s an increase of 11% in just one year, and 16% over a two-year period.
If you grew up during the 1950s, 60s or 70s, there’s a very good chance that, on hectic nights, you were served a frozen dinner or two. These single-serving-sized dinners were packaged in plastic and foil, compartmentalized to separate the mystery meat from the gravy-glopped potatoes from the mushy vegetables. Buy them in bulk. Put them in your freezer.