True Aussie Beef & Lamb
Catherine Golding has been in the business of motivating change from the ground up – literally from on-farm to on-menus for nearly 20 years. Catherine joined Meat & Livestock Australia in 2000 and has worked in a number of roles from marketing communications, magazines editor and more recently R&D communications manager before taking up her current role of North America Business Development Manager. In these roles Catherine has been at the forefront of creating and delivering a range of integrated communications programs that have built understanding of business opportunities and motivated business improvement. She aims to share her understanding of Australian food production to grow awareness, encourage and support the foodservice industry to put True Aussie beef and lamb on menus and promote to diners its delicious, high quality and ethical production values.