Dr. Berg is fourth-generation president and chief executive officer (CEO) of Vitamix, a 96-year-young, family-owned, mid-market manufacturer of high-performance blending equipment for the consumer and foodservice commercial markets.
She joined Vitamix in 1997 with the directive to lead the company’s overseas expansion. At the time, Vitamix had a presence in a few countries. Under her leadership, Vitamix products now are available in more than 140 countries around the world. She established Vitamix as the world leader in high-performance blending and led the company to organic growth of more than 400%. She was named executive vice president (in 2007), then president (2009) and CEO (2011).
Dr. Berg transformed the organizational structure of the company and its corporate purpose, mission and culture. Additionally, she expanded distribution, defined and elevated the status of the brand, and continues to provide oversight and strategic focus for the company’s future. She created a sustainable business model that enables Vitamix to nourish the zest for life by igniting the personal passion of each employee and customer. She continues to maintain the organization’s leadership position and holds strong to the passion, integrity and family values on which the company was founded.
Dr. Berg received a Bachelor of Science in Business Administration (concentration in Hospitality Management) from Bowling Green State University (Bowling Green, OH) and a Master of Business Administration (concentration in Service Management and Service Marketing) from Washington State University (Pullman, WA).
Dr. Berg’s research on purpose and employee engagement has been published, and in 2016 it earned her a Ph.D. in management from Case Western Reserve University’s Weatherhead School of Management.