Brandon Bir Crimson Cup Brandon Bir is a coffee and sustainability professional with a passion for equality and international community development. When not traveling to coffee-growing countries to teach classes focused on quality and sensory science or working towards zero waste at the SCA Campus in Columbus, Bir can be found representing Crimson Cup speaking to students at universities and events around the world. In his role as Director of Sustainability, Bir develops new sustainable practices for all professionals on the value chain in coffee. Brandon is a certified Assistant Q-instructor, Q-Processing Generalist, SCA Content Creator, and holds an master’s from the University of Wisconsin.